I have been doing some institutional research on the magazine industry, to try and work out how they operate. Here is a list of some of the top companies and the magazines they produce.
From this i've learned that companies don't like to put all their eggs in one basket. What I mean by this is that all of the big companies have lots of different genres of magazine going at the same time, this will make sure that the company will always have a magazine that is relevant and popular in culture. Having looked at each of the companies, the one that would be most likely to produce my magazine would be Bauer Media Group. I've chosen them because they have experience in music magazines with front runners such as Kerrang! and Q, however they don't have any hip/hop magazines on their books which is where I think my magazine could fit in.
So what have you learned from this? is there any one of these companies that you think would be able to produce your product? Which company would you choose and why?
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